Real Estate CRM Pricing: What Agents Actually Pay
What real estate CRMs actually cost in 2026, verified at each vendor's own pricing page -- from $15/mo to over $1,000, plus the platforms that refuse to publish a price.
Real estate CRM pricing in 2026 runs from about $15 a month to over $1,000 a month. A solo agent can buy a capable CRM for $15 to $69 a month — RealOffice360 starts at $15, Wise Agent at $49, and Follow Up Boss at $69 per user. The expensive end is the all-in-one lead-generation platforms, and three of the best known — BoldTrail, Lofty, and CINC — do not publish a price at all. You have to request a demo, and third-party estimates put them at $500 to $1,200 a month.
On the conflict of interest, plainly: I build custom CRMs for money, which gives me a reason to make every product priced below look expensive. So hold me to this. I earn nothing from any CRM named on this page — there is no CRM affiliate program on this site, and no vendor pays for placement or a link. And the honest conclusion of this article is that most agents should buy one of the cheap, transparent options and move on. Our full disclosure is here.
Every figure below was read off each vendor’s own pricing page in July 2026 and is dated in the sources. Where a company does not publish a number, we say so rather than repeating a figure from a secondary blog — several of which quote “starting” prices that the vendors themselves do not print.
The market splits in two
Real estate CRMs divide cleanly into two groups: vendors who print a price on a public page, and vendors who make you talk to a salesperson before you can see one. That single split tells you more about what you will pay than any feature list.
The transparent vendors are mostly the contact-and-follow-up CRMs — the tools whose job is your database and your pipeline. The opaque ones are mostly the all-in-one platforms that bundle a CRM with an IDX website and paid leads. The bundle is exactly why they will not show you a price: when leads are part of the package, the cost moves with your market, and a single sticker number is genuinely harder to quote. That is real. It is also convenient for the seller and expensive for you, because you cannot comparison-shop a number you are not allowed to see.
What the transparent CRMs actually cost
These five publish their pricing. Verified at each vendor’s own page, July 2026.
| CRM | Entry price | Higher tiers / teams | Free trial |
|---|---|---|---|
| RealOffice360 | $15/mo (Essentials Solo), or $12/mo billed annually | Premium Solo $30/mo; Premium Team $60/mo for 2 users; Brokerage $125/mo for up to 20 agents | 14 days, no card |
| Wise Agent | $49/mo, or $42/mo billed annually ($499/yr) | Up to 5 shared logins included; extra logins $20/mo per login; Enterprise custom at 15+ agents | 14 days |
| Follow Up Boss | $69/user/mo (Grow), or $58/user/mo annually | Pro $499/mo including 10 users, then $49/user; Platform $1,000/mo including 30 users, then $20/user | 7 days |
| Top Producer | $179/user/mo (Pro) | Teams: $399/mo for 5 users, $699/mo for 10, $1,199/mo for 25; lead and farming plans from $479-$599/mo | Not advertised |
| Real Geeks | $399/mo including 2 users, plus a $500 one-time setup fee | Extra users $25/mo (3-10), scaling down to $1/mo at 100+; lead packages $299-$599/mo each | Not advertised |
Two things worth naming. First, the real floor is far lower than the roundups suggest: a solo agent can run a genuine CRM for $15 a month, and most of the “cheapest CRM is $49” articles simply never checked RealOffice360’s own page. Second, the numbers climb fast once you cross from a contact CRM (Wise Agent, RealOffice360) into a lead platform (Real Geeks, Top Producer’s lead plans), because at that point you are no longer paying for software — you are paying for leads.
The ones that will not tell you: BoldTrail, Lofty, CINC
These three are the platforms most agents mean when they say “the expensive all-in-one.” None of them prints a price for its core product.
- BoldTrail (formerly kvCORE). The rebrand of kvCORE. Its demo-and-pricing page markets transaction management, accounting, and reporting, but shows no dollar figure anywhere — you request a demo to get a quote (BoldTrail, verified July 2026). Third-party reviews estimate roughly $499-$750/mo for a solo agent and $1,200+/mo for teams; treat those as third-party estimates, not vendor-confirmed numbers.
- Lofty (formerly Chime). All four tiers — Agent, Team, Broker, Enterprise — show a “Request Pricing” button instead of a price. The only public dollar figure on the entire page is a $70/mo add-on for a home-valuation page (Lofty, verified July 2026). Everything else routes to a sales line.
- CINC. The core plans (Solo, Ramp, Pro, Select) are all quote-only. Revealingly, the add-ons are public: CINC AI starts at $200/mo and a three-line dialer is $75/mo (CINC, verified July 2026). If the extras alone run $275/mo, the base is not a small number.
The pattern is consistent: the more a platform bundles paid leads, the less likely it is to show you a price. That is not automatically a scam — lead cost genuinely varies by market. But when you cannot see a number until you have sat through a sales call, budget for the sales call to end higher than you expected.
The sticker price is not the real cost
Even among the transparent vendors, the advertised plan is rarely the final bill. The add-ons stack, and they are the same add-ons at almost every vendor:
- Texting. Wise Agent’s WiseText is $11/mo, plus an $80 one-time registration fee — the carrier (A2P) registration that every business-texting tool now requires. That fee is easy to miss and it is not optional if you want to send SMS.
- Dialing. Follow Up Boss’s calling add-on is $39/user on the Grow plan. CINC’s dialer is $75/mo for three lines.
- Setup. Real Geeks charges a $500 one-time setup fee on top of its $399/mo platform. On the quote-only platforms, onboarding fees are common and negotiable.
- Websites and leads. Top Producer’s website add-on is $35/user/mo. Real Geeks lead packages run $299-$599/mo each. On the all-in-one platforms, leads are usually most of the bill.
A $69 plan is rarely $69. Before you sign anything, add texting, dialing, and any setup fee to the base, then judge the total against what you would pay elsewhere.
What you should actually pay
This is guidance by situation, not a ranked “best.” The right price depends entirely on whether you are buying software or buying leads.
- Solo agent, not buying leads. A $15 to $69 plan covers everything you need. RealOffice360 ($15/mo) or Wise Agent ($49/mo) handle pure contact-and-follow-up; Follow Up Boss ($69/user) is the pick if you want the strongest automation and the largest integration ecosystem. You do not need a $500 platform, and nobody should sell you one.
- Small team. Wise Agent’s five-login base or Follow Up Boss Pro ($499/mo for 10 users) are the transparent options. Watch the per-seat overage as you grow — that is where the bill quietly compounds.
- Team that runs on bought leads. The $400-$1,000 platforms, including the quote-only ones, can make sense here. Just be clear that you are paying for leads and an IDX website, not for CRM software. Price the leads separately in your head, and the CRM will look a lot cheaper or a lot more expensive than the bundle implies.
- Brokerage at scale. This is where per-seat pricing turns into a headcount tax, and where “should we build our own instead” becomes a legitimate question rather than a fantasy. That is a different decision with its own math, and we walk through it honestly in custom real estate CRM: build vs buy.
If you have reached the narrow case where per-seat pricing has genuinely turned and off-the-shelf fights the way your team works, a custom build can pay, and that is the work I take on — the honest test for it is in the build-vs-buy piece, not here. For everyone else, the cheapest transparent option on this page is the right answer, and I would rather tell you that than sell you something.
For the other half of the problem — how software and clients find you at all — see our piece on answer engine optimization for real estate. Our full ranking and disclosure standards are on the methodology page.
Sources
- RealOffice360 pricing (Essentials Solo $15/mo, Premium Solo $30/mo, Premium Team $60/mo, Brokerage $125/mo for up to 20 agents; 14-day trial; verified July 2026)
- Wise Agent pricing (CRM $49/mo, CRM + WiseSocial $69/mo; annual rates; add-on and texting fees; 14-day trial; verified July 2026)
- Follow Up Boss pricing (Grow $69/user/mo, Pro $499/mo for 10 users, Platform $1,000/mo for 30 users; 7-day trial; verified July 2026)
- Top Producer pricing (Pro $179/user/mo; team tiers $399-$1,199/mo; lead and farming plans; website add-on; verified July 2026)
- Real Geeks pricing ($399/mo for 2 users plus $500 setup; lead packages $299-$599/mo; tiered extra-user pricing; verified July 2026)
- BoldTrail (formerly kvCORE) demo and pricing (no public pricing; quote-based; verified July 2026)
- Lofty (formerly Chime) pricing (no public pricing; Request Pricing on all four tiers; $70/mo home-evaluation add-on; verified July 2026)
- CINC pricing (core plans quote-only; CINC AI from $200/mo, three-line dialer $75/mo; verified July 2026)